VIPs support improvements to tourist information
Three new interactive touch screens have been unveiled as part of a project to improve the way visitors find out information about what to do and where to go in the Lancaster district.
Councillor Catherine Potter
The VIPs (Visitor Information Points) have been installed at The Platform in Morecambe, and The Storey and Williamson Park café in Lancaster, as part of a £294,000 scheme funded by the UK Shared Prosperity Fund.
The user friendly touch screens are designed so visitors can browse and find out more about the historic city of Lancaster, the beautiful coastline of Morecambe Bay, and the district’s rural destinations.
They also carry events listings and suggestions of what to see and do, plus essential travel and transport information. The newly installed screens are just the first phase in a series of planned improvements to the way visitor information is delivered.
Along with more VIPs, including at Lancaster City Museum and the Maritime Museum, and additional locations where people can pick up attraction leaflets, also in the works are a new visitor website, new social media channels, and more dedicated marketing campaigns to draw in tourists.
Councillor Catherine Potter, cabinet member with responsibility for the visitor economy, community wealth building and culture, said: “The city council is firmly committed to encouraging more people to visit the district and spend money in our many excellent attractions and venues to support the local economy.
“The installation of these new touch screens is just the first phase and I’m excited to see that they’re ready to go. The next phase is the development of a new and improved destination website, which we expect to launch in the next few months and which will showcase our district to audiences far and wide.
“We’re also working with a range of different organisations to ensure that easily accessible information is provided in areas of high footfall across the district, to complement the existing tourism marketing undertaken by the council and other partners."
The project has received £294,000 from the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus.
Last updated: 08 January 2024